There was a guy, who one day had had enough with mediocrity, that decided to try and hit the big time by expanding his paddling pool business. So he sought out a specialist, and asked what he needed to do in order to make it work.
The specialist mysteriously replies, ‘Ahhh, depends.’
The owner, clearly not happy with this answer, demands the specialist to say what he means.
‘No, no, no! You’ve misinterpreted what I said’ explains the specialist, ‘I meant you need deep ends!’