“And yea verily”, God declared, as was his usual manner of speech. “Unto the shops, the males may descend, as it be the eve of Christmas, to venture forth and purchase vast array of unwanted gifts for their Female spouse.”
And descend they did, with the dole burning a hole in their pockets, and this being one of two days where they must spend around 22.99 of it on low end goods, and not Booze and Ciggies.
The other of course being Valentines Day.